What is the customer experience?

    Mar 27, 2023 | Glossary

    The customer experience is the entire process that a user goes through online – from suspect to lead , from lead to customer and from customer to promoter. This process can be divided into two main stages: the buyer journey and the customer journey . Each stage can be divided into separate phases, depending on the visitor's intention.

    A website can contain different customer experiences, depending on the number of target groups or personas. Each persona goes through its own buyer journey and customer journey .

    Monkeybridge | Customer experience

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