Knowledge
Read more about online marketing concepts and how they can help your organization
What is on-page SEO and what is off-page SEO?
SEO – or Search Engine Optimization – means search engine optimization. Within SEO, a distinction can be made between on page SEO and off page SEO....
What is black hat SEO?
Black hat SEO is a method of search engine optimization (SEO) that is not approved by Google. As soon as Google notices that your website uses these...
What is linkbuilding?
Link building is one of the oldest – and still one of the most effective – search engine optimization techniques today. Simply put, this is...
What is SSL?
What exactly is SSL? SSL stands for 'Secure Sockets Layer'. Secure Sockets Layer or SSL is a certificate that indicates that the connection between...
What is a meta description?
A meta description is the description of a web page. The meta description, together with the meta title and the URL, is the most important...
What is HTTPS?
HTTPS stands for HyperText Transfer Protocol Secure and is a secure connection that allows you to surf the internet. As a website owner, you can...
What is an anchor text?
An anchor text – or anchor text – is the text on which a link is placed. This is important for Google and the visitor. An anchor text is important...
What does the 410 status code mean?
The 410 is an HTTP status code with which you can communicate to Google that a page has been permanently and deliberately removed. As an extension...
What does above the fold mean?
Above the fold, all content that is immediately visible on the monitor after loading the web page. Everything that is not visible and that requires...
What is a bounce rate?
A bounce rate is a value that Google Analytics measures and displays in the reports. The bounce rate represents a percentage of visitors who land on...
What is a backlink?
A backlink is a reference to your website from another website. Previously, collecting backlinks – also called link building – was one of the most...
What are long tail keywords?
Long tail keywords are searches in Google that consist of 4 or more words. In terms of searches, we distinguish between short tail and long tail...
What is a heat map?
A heatmap is the result of the analysis of a web page. A heat map is also called a thermal image. The result is a screenshot of your web page with a...
Wat is AMP (Accelerated Mobile Page)?
What exactly is AMP? AMP (Accelerated Mobile Pages) is a relatively new term, introduced by Google. Accelerated Mobile Pages are web pages aimed at...
What is a call to action (cta)?
A call to action, also known as a CTA, is an element that ensures the desired conversion. A call to action is literally translated: call to action....
What is a meta description?
A meta description is the description of a web page. The meta description, together with the meta title and the URL, is the most important...
What is promptography?
Promptography (Promptography) refers to the control by a human of AI software when creating images. The word was coined by visual artist Christian Vinces, winner of the prestigious Sony World...
What is the customer journey?
The customer journey is the second part of the customer experience, after the buyer journey. The customer journey starts as soon as a user has made a purchase and has therefore become a customer....
What is the buyer journey?
The buyer journey is the first part of the customer experience, before the customer journey. The buyer journey is the process that a user goes through from anonymous user to a paying customer. The...
What is lead nurturing?
Lead nurturing is part of the lead management process and is a continuation of lead generation. Lead nurturing starts when a prospect has converted to a concrete lead. During this part, the lead is...
What is marketing automation?
Marketing automation is the collection of data to automate online marketing tasks. For example, consider nurturing suspects, prospects and leads into customers and retaining and activating existing...
What is inbound marketing?
Inbound marketing is an online marketing strategy that focuses on supporting visitors in going through the entire customer experience. This is done by drawing up buyer personas and through those...
What is the customer experience?
The customer experience is the entire process that a user goes through online – from suspect to lead, from lead to customer and from customer to promoter. This process can be divided into two main...
What is a lead?
Successful online business starts with collecting interesting leads. Online marketing parties use the term 'lead' frequently - and in different ways. There is talk about charge generation, lead...